As Mexico City continues to recover from the huge earthquake that struck the city earlier this week, celebrities, companies and popular figures, both in the U.S. and Mexico, are stepping up with donations and fundraising.
Most notable were two of the most recognizable tech companies on the planet.
Facebook pledged $1 million to the Mexican Red Cross' recovery efforts on Wednesday afternoon, as noted by founder Mark Zuckerberg. In addition to this initial donation, Zuckerberg included his own fundraising effort for UNICEF using Facebook's "donate" feature which allows others to donate to his cause.
On Thursday afternoon, Apple CEO Tim Cook tweeted that Apple, too, would be donating $1 million to "recovery efforts."
Actress Salma Hayek, who was born in Mexico, has also announced efforts to raise money for earthquake relief, posting a video on Instagram to confirm she's donating $100,000 to UNICEF and starting a fundraising effort on Crowdrise that has, as of time of writing, raised over $275,000.
In her video, Hayek also recounts her own harrowing experience during the deadly 1985 Mexico earthquake.
Harry Potter scribe JK Rowling shared her own donation efforts, encouraging fans and readers to donate to Oxfam's relief efforts.
And Mexican actress Ana Brenda Contreras has started a GoFundMe campaign to raise money for relief which has raised nearly $70,000 in two days.
You can play a part in recovery efforts, too. We've outlined many ways you can aid victims of the devastating earthquake here.